Privacy Policy

UKCasinoCompare.org ("we", "our", "us") is the data controller for personal data collected through this website. We are based in the United Kingdom. Contact for data matters: privacy@ukcasinocompare.org

We may collect the following categories of personal data: Automatically collected: • IP address (anonymised where possible) • Browser type and version • Pages visited and time spent • Referral source • Device type and operating system When you contact us: • Name and email address • Message content • Any other information you voluntarily provide Cookies (see Section 7): • Cookie identifiers and preferences • Analytics data (with consent) • Marketing identifiers (with consent)

We process your personal data for the following purposes: • To operate and improve our website (legitimate interest) • To respond to your enquiries (contractual necessity / legitimate interest) • To analyse site traffic and user behaviour (analytics cookies — consent-based) • To measure the effectiveness of our affiliate marketing (marketing cookies — consent-based) • To comply with legal obligations We do NOT sell your personal data to third parties. We do NOT use your data for automated profiling that produces legal effects.

Our legal bases under UK GDPR are: • Consent: For analytics and marketing cookies • Legitimate Interest: For site analytics (anonymised), security, and fraud prevention • Legal Obligation: For tax, accounting, and regulatory compliance • Contract Performance: When responding to enquiries you have initiated

We share data with the following categories of third parties: • Analytics providers (e.g. Google Analytics) — under data processing agreements • Hosting providers — for website operation • Casino affiliate networks — aggregated click data only (no personal data) All third-party providers are contractually required to protect your data and comply with UK GDPR. We do not share personal data with casino operators.

We retain personal data only as long as necessary: • Contact enquiries: 2 years from last contact • Analytics data: Up to 14 months (as configured in analytics platform) • Cookie consent records: 1 year • Legal/financial records: 7 years (legal obligation)

We use the following categories of cookies: Necessary cookies (no consent required): • Session management • Cookie consent preferences • Security tokens Analytics cookies (consent required): • Google Analytics (anonymised traffic analysis) • Session recording (anonymised) Marketing cookies (consent required): • Google Ads conversion tracking • Affiliate click tracking You can manage your cookie preferences at any time using our Cookie Consent tool at the bottom of every page. You can also manage cookies through your browser settings.

We implement Google Consent Mode v2. When you decline marketing or analytics cookies, Google's tags will operate in "denied" mode, meaning no personalised ads will be served and no tracking data will be collected for advertising purposes. This applies to: Analytics Storage, Ad Storage, Ad User Data, and Ad Personalization.

As a UK resident, you have the following rights: • Right to Access: Request a copy of data we hold about you • Right to Rectification: Correct inaccurate data • Right to Erasure: Request deletion of your data ("right to be forgotten") • Right to Restrict Processing: Limit how we use your data • Right to Data Portability: Receive your data in a machine-readable format • Right to Object: Object to processing based on legitimate interest • Rights re: Automated Decisions: Not be subject to solely automated decisions To exercise any right, contact: privacy@ukcasinocompare.org We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We implement appropriate technical and organisational measures to protect your personal data including: • SSL/TLS encryption for all data in transit • Secure hosting with access controls • Regular security audits • Limited staff access on need-to-know basis No internet transmission is 100% secure. We cannot guarantee absolute security but take all reasonable precautions.

We may update this Privacy Policy from time to time. Material changes will be flagged on our website. Continued use of the site after changes constitutes acceptance of the updated policy.

For privacy-related enquiries: Email: privacy@ukcasinocompare.org Post: UKCasinoCompare.org, United Kingdom To report a data breach or urgent concern, please email with "URGENT - Data Breach" in the subject line.